Dog trainer website design A dog training website that fills your classes while you’re out training
Custom websites for force-free and positive reinforcement dog trainers. Program pages that sell your puppy classes and private sessions, booking that just works, and local SEO so dog owners in your area find you first.
- Built for R+ trainers
- From $995
- Live in about 4 weeks
Why most dog trainer websites don’t book clients
Your website should sell your programs, not just describe them
I’ve seen a lot of dog training websites. The trainers behind them are skilled and kind. Their websites just make it hard to say yes.
- No prices or program details, so owners email you with questions instead of booking (or they don’t email at all)
- Your training philosophy is hidden, so the owner who wants force-free can’t tell you apart from the e-collar trainer
- One “Services” page for everything, instead of a page per program that Google can actually find
- No clear service area, so you don’t show up when someone searches “dog trainer near me”
- Booking takes five clicks and an email back-and-forth
Made for force-free trainers
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I speak your language
I know the difference between LIMA and “balanced”, and why that matters to your clients. Your copy attracts owners who want kind methods, and gently filters out the ones who don’t.
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Found by local dog owners
Pages built around searches like “puppy classes in [your city]” and “reactive dog trainer near me”, plus tips for your Google Business Profile and structured data for AI search.
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Easy to keep up to date
New class dates, a full puppy class or a fresh testimonial? Update it yourself in a few clicks with the DigiPaws Editor.
Who builds your site
A web designer who only works with kind, science-based trainers
I’m Simone. Since 2020, more than 170 animal pros in the Netherlands and Belgium have launched their website on my designs, many of them force-free dog trainers and behavior consultants.
I know what dog owners ask before they book a trainer, where they click away, and what makes them pick you over the trainer with the prong collar. That’s built into every page. And I live with three rescue dogs myself, one of them with separation anxiety, so I know exactly how much a good trainer is worth.
- 170+
- animal pros launched their website on my designs
- 4.8
- stars on Trustpilot
- 23years
- of building websites (yes, I started when I was 13)
What animal pros say
Words that get my tail wagging
I’ve had my website for a year and a half now, and it has brought me so many clients. I’m easier to find, people know exactly what they can come to me for, and they tell me they chose me because it looks so professional.
Iris Lobregt
I’m really proud of my website. But even better: it keeps bringing in lots of new clients! It has paid for itself twice over.
Saskia Kolthof
dehonderwijzer.nl
The investment paid for itself quickly, and I notice clients find me more easily. It feels completely like Hondenstem, my business, and it’s easy to update without being a tech person.
Xanthe
hondenstem.be
I wasn’t getting any sign-ups through my website. Since the new one went live, it made a difference in the very first week. Now I proudly send everyone to my website!
Daphne Voorheijen
sunnycoaching.nl
I’ve noticed I’m getting more messages, and people become clients much faster. It’s almost a shame it’s finished, because I really enjoyed the process!
Michelle Grippeling
Working together went smoothly, because Simone was clear about what she needed and how the process would go. Now I get a “wow” feeling every time I look at my website.
Anky Oosterhuis
Animal coach
Simone helped me so well. I get great compliments from visitors, and they can find me easily. If you want a website that looks professional, this is for you.
Lenneke Molenaar
After two very expensive investments, I still didn’t have what I wanted. Scary, but I knew Simone wouldn’t leave me hanging. Highly recommend!
Jill Kinkelaar
jk-balance.nl
I hesitated about the investment at first, but I’m so glad I made it. A website that truly feels like mine, and it gets found every single day.
Denise
woofmoo-unique.nl
Reviews from animal pros in the Netherlands and Belgium, translated from Dutch. Read the originals on Trustpilot.
Dog trainer website pricing
Two packages, one fixed price each
Most trainers need the complete website: a page per program is what gets you found and booked. Just starting out? Begin with a one-pager and grow from there.
One-page website
$995
Who you are, how you train, your programs, reviews and a contact form, all on one page. Easy to turn into a complete website later.
What’s included Recommended for most trainersComplete website
$2,495
5–6 pages plus a blog: home, about, a page per program and contact. Room to show your expertise, and a page that can rank for each program.
What’s included Need a little more?Add-ons
- Extra pages, like one per program or per city
- Online booking or a newsletter sign-up
- Copywriting from scratch
Good to know
- Prices in US dollars, 50% to start and 50% at launch
- Includes the Website Care Plan for the first year (from $49 a month)
- Hosting and domain in your name, about $120 a year
Dog trainer website FAQ
Questions trainers ask me
About the process, the packages and the Care Plan, see the website design FAQ.
Question not here? Send me a message, I’m happy to help.
How much does a dog trainer website cost?
At DigiPaws, a one-page dog trainer website costs $995 and a complete website of 5 to 6 pages plus a blog, with a page per program, costs $2,495. Hosting and a domain add about $120 a year, and the Website Care Plan is included for the first year from $49 a month.
What pages should a dog training website have?
A homepage that says who you help, how you train and where. A page per program, like puppy classes, private training and behavior consults, with what’s included and what it costs. An about page with your training philosophy and credentials. Reviews, a contact or booking page, and ideally a blog where you answer the questions your clients ask you every week.
Can clients book classes or sessions on my website?
Yes. I connect the scheduling tool you already use, like Acuity Scheduling or Calendly, or I build a smart intake form that asks the right questions about the dog before you hop on a call. No tool yet? I’ll help you pick one that fits how you work.
How do I show up for “dog trainer near me”?
Local searches lean on two things: your Google Business Profile, and a website that clearly says where you work. I make sure your city and service area are on the right pages, in your titles and in your structured data, and I give you tips to strengthen your Google Business Profile and collect reviews.
Can you show my certifications, like CPDT-KA or KPA-CTP?
Absolutely, and they deserve a prominent spot. Dog training isn’t regulated in the US, so certifications from organizations like the CCPDT, Karen Pryor Academy, IAABC or Fear Free are one of the strongest trust signals you have. I show them where owners make their decision, not hidden in a footer.
Do you build websites for balanced or e-collar trainers?
No. I only work with force-free, science-based trainers who use positive reinforcement. That’s the whole point of DigiPaws: helping the kind trainers get found, so more dogs end up in good hands.
I also sell online courses. Can my website handle that?
Your website can promote them beautifully, with a page per course and a clear button to sign up. The course itself stays on a course platform you already use. I don’t build course platforms or online stores.
Ready for fuller classes?
Let’s build a dog training website that books clients for you
Tell me about your training business in a few questions. No pressure: first we see if we’re a good fit.
Have a question first? Send me a message