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About Simone Hervij I help ethical, force-free pet businesses get a better website, so they’re easier to find and quicker to book

Without spending months figuring out why dog owners can’t find you. Without the frustration of a website that fights you. And without a web designer’s invoice every time you want to move a button.

Simone Hervij kneeling in the sand, petting her dog Ted

My mission

Fill the first page of Google with force-free pet pros

Just like you, I care deeply about animal welfare. But where you have the skills to change how people live with their dogs, I’m better with pixels than with teaching dog owners (trust me, it’s better for everyone if I stick with computers).

But here’s what I can’t wrap my head around: the dominance-based trainer ranks on the first page of Google, while you (the force-free professional doing the actual work) don’t even show up. So I help dog pros get websites that do get found, build trust and turn visitors into clients. More dog owners find the right people. More dogs end up in kind hands.

170+
animal pros launched their website on my designs
4.8
stars on Trustpilot
23years
of building websites (yes, I started when I was 13)

How it started

From an attic full of horse websites to 170+ animal pros

  1. 2008

    My first website, at 13

    In my attic bedroom. It started with horse websites on GeoCities, written in code! (Yes, there are still screenshots 😏)

  2. 2014

    Graduated from art school

    Eight years of studying graphic design: first vocational school, then a bachelor’s degree.

  3. 2015

    At a web design agency

    A 9-to-5 wasn’t for me: after a year and a half, I decided to start my own business.

  4. 2016

    My own studio: SuperTiny

    As a graphic and web designer, I did everything for every kind of business. Learned a lot!

  5. 2018

    Something was missing

    I wanted to do more for animals, but how? Becoming an animal professional myself wasn’t for me.

  6. 2019

    The idea

    What if I only helped force-free animal professionals? Then they reach more owners, help more animals, and together we raise the bar for animal welfare.

  7. 2020

    Digitale Pootjes is born

    Dutch for “digital paws”. With one thought: the better their websites, the higher they rank on Google, and the easier owners find them.

  8. 2026

    DigiPaws crosses the ocean

    After helping 170+ animal pros in the Netherlands and Belgium, I now build websites for force-free dog businesses in the US too. And I’m far from done.

Why I get what you need

I know how to build a site that attracts clients. And I know what you’re up against

Eight years of graphic design, experience at a web agency and 23 years of building websites. But more importantly: thanks to my love for animals and the 170+ animal pros I’ve helped, I see the same frustrations again and again.

  • You want a better website, but you don’t have time for all the hassle
  • You find it hard to “sell” yourself (because you do it for the dogs!)
  • You’d rather be with dogs than behind your laptop
  • You sometimes give your expertise away for free a little too easily
  • You overthink your website and don’t know where to start

That’s why I do things differently

  • No endless, pricey projects

    A custom website often takes months, comes with tons of homework and starts around $5,000 at a good agency. With me, you get a clear process, fixed prices and a website that’s live in about 4 weeks.

  • Everything tailored to dog pros

    Because I only focus on your industry, I can tailor everything to you and your clients. No generic advice that sort of applies to every business.

  • I’m in your corner

    The more successful you are, the more dogs you help. That’s why I love brainstorming how your website can be even better. I want to see you shine!

Let me build your website See the pricing

Meet the team

My three fluffballs, rescued from Bulgaria

I was going to adopt one. It became three. “Oops.” Three is secretly quite a lot when you live on your own, but I wouldn’t trade them for the world.

  • Zoey, a small blond dog
    Zoey (13)Adopted in 2016

    The diva and grumpy-pants of the bunch. Walks, strangers and other dogs? Zoey will wait over there, thanks. If she comes along at all, because she’d rather lie belly-up on the couch.

  • Ted, an older dog with a gray muzzle
    Ted (13)Adopted in 2017

    Has separation anxiety, so I’ve built my life around him a little. He has arthritis, but nothing stops this old nose from sniffing ❤️

  • Baldwin, a big white dog
    Baldwin (13.5)Foster fail, adopted in 2020

    Has kennel syndrome and is scared to go outside, but indoors he’s a big cuddle bear. He grumbles happily when you scratch his ear.

Fun facts about me

Totally useless, but fun to know

Take a guess. Click a card to flip it.

What animal pros say

Words that get my tail wagging

4.8 on Trustpilot

I’ve had my website for a year and a half now, and it has brought me so many clients. I’m easier to find, people know exactly what they can come to me for, and they tell me they chose me because it looks so professional.

Iris Lobregt

I’m really proud of my website. But even better: it keeps bringing in lots of new clients! It has paid for itself twice over.

Saskia Kolthof dehonderwijzer.nl

The investment paid for itself quickly, and I notice clients find me more easily. It feels completely like Hondenstem, my business, and it’s easy to update without being a tech person.

Xanthe hondenstem.be

I wasn’t getting any sign-ups through my website. Since the new one went live, it made a difference in the very first week. Now I proudly send everyone to my website!

Daphne Voorheijen sunnycoaching.nl

I’ve noticed I’m getting more messages, and people become clients much faster. It’s almost a shame it’s finished, because I really enjoyed the process!

Michelle Grippeling

Working together went smoothly, because Simone was clear about what she needed and how the process would go. Now I get a “wow” feeling every time I look at my website.

Anky Oosterhuis Animal coach

Simone helped me so well. I get great compliments from visitors, and they can find me easily. If you want a website that looks professional, this is for you.

Lenneke Molenaar

After two very expensive investments, I still didn’t have what I wanted. Scary, but I knew Simone wouldn’t leave me hanging. Highly recommend!

Jill Kinkelaar jk-balance.nl

I hesitated about the investment at first, but I’m so glad I made it. A website that truly feels like mine, and it gets found every single day.

Denise woofmoo-unique.nl

Reviews from animal pros in the Netherlands and Belgium, translated from Dutch. Read the originals on Trustpilot.

Ready for the next step?

Let’s make sure dog owners choose you, thanks to a rock-solid website

A one-page website or a complete site, designed and built for you, and looked after with the Care Plan.

See how it works Pricing

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