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Pet business website design A website that turns dog owners into clients without you having to build it

I design custom websites for pet businesses: force-free dog trainers, groomers, dog walkers, pet sitters and daycares. With a layout that works, copy that sounds like you, and an editor so you can update everything yourself afterwards.

  • Custom design, from $995
  • Live in about 4 weeks
  • Easy to update yourself

You know your website could be better. You just never get to it.

You’re so good at what you do. Your website just undersells you: it looks a bit dated, doesn’t show up on Google, and definitely isn’t booking clients while you sleep. So dog owners click away, or end up with a trainer down the road who still uses outdated methods.

Between classes, consults and your own dogs, it just never happens. Building a website yourself takes weeks. And a general web agency doesn’t get why “force-free” matters so much, or what a worried owner with a reactive dog googles at 11 p.m.

Hand it over

A pet business website that works, without costing you weeks

  • A site that feels like you

    With a layout that turns dog owners into clients, and copy that matches how you work with dogs.

  • Found on Google and AI search

    I set up your site with the words dog owners actually type, plus the structured data that Google and tools like ChatGPT use to understand your business.

  • Update it yourself, stress-free

    New class dates or a different photo? You change it yourself with the DigiPaws Editor. No need to call me for that.

Let’s compare

Three ways to get a new website for your pet business

1

DIY with a website builder

For those who have the time, and secretly enjoy it.

  • The cheapest option upfront
  • You get to know every corner of your site
  • Easily takes weeks of evenings
  • You figure out layout, copy and SEO on your own
2

A general web agency

For those who just want it off their plate.

  • You don’t have to build anything
  • Doesn’t know your industry or your clients
  • Often $5,000 or more
  • Want to change something? Learn a page builder first, or pay for every edit

3The best of both

Built by me

For dog pros who want a website that works, without spending weeks on it.

  • I know the dog industry, and dog owners
  • Strategy, copy and tech in one
  • Updating it yourself is simple, and you can’t break anything
  • I’m still here after launch, keeping your site safe and up to date
I want this
Simone Hervij in a plaid coat among autumn leaves

Who builds your site

I’ve been building websites since I was 13, and now only for animal pros

I’m Simone, and I help force-free animal professionals get a website that works. More than 170 animal pros in the Netherlands and Belgium already launched their website on my designs.

I know what questions dog owners have, where they click away and what makes them book. That’s built into every page I make. And because I build everything myself, without a bloated page builder, your site is fast, secure and fully yours.

I built this website exactly the same way.

170+
animal pros launched their website on my designs
4.8
stars on Trustpilot
23years
of building websites (yes, I started when I was 13)

How it works

Four steps from “someday” to live

Most websites go live in about 4 weeks. How fast exactly mostly depends on how quickly your content and feedback come in. After the kickoff, you’ll know exactly where you stand.

  1. 1

    Kickoff and strategy

    You fill out a questionnaire about your business, your clients and your goals. Then I map out what each page needs to do, before I build anything.

  2. 2

    You send your content

    Your copy, photos and logo. Not a writer? No problem. Send a rough draft, and I’ll turn it into copy that works and still sounds like you.

  3. 3

    I design and build

    Your homepage first, so you can see the direction. After your feedback, I build the rest. Then there’s one more feedback round on the whole site.

  4. 4

    Live, and you’re in charge

    I launch your site, set it up for Google and show you how to update your copy and photos yourself with the DigiPaws Editor.

The DigiPaws Editor

And after launch? You update it yourself

New class dates, a different photo, an extra review: you do it yourself, in a few clicks. No WordPress skills needed, and no way to accidentally break something. Give it a try!

DigiPaws Editor

Photo

A sneak peek of how it works. At launch, you get a walkthrough for your own site, on video too.

What you get

Pet business website pricing: one fixed price

DigiPaws

Complete website

  • Kickoff and strategyI plan what each page needs to do included
  • A custom website of 5–6 pagesPlus a blog, designed for your business included
  • Help with your copyYou send a rough draft, I make it shine included
  • Color and font advicePlus a simple wordmark logo, if you don’t have one included
  • Two feedback roundsOne on your homepage, one on the whole site included
  • SEO and AI search setupTitles, descriptions and structured data included
  • Fast and secureNo bloated page builder slowing you down included
  • The DigiPaws EditorWith a walkthrough for your own site included
Total $2,495

Your investment

$2,495

for a complete custom website: 5–6 pages plus a blog

  • 50%to get started
  • 50%at launch

Prefer more installments? That’s possible, just ask.

Start your website

No commitment: first we see if we’re a good fit

Which one fits you?

Most pet pros need the complete website: a page per service is what gets you found and booked. Just starting out with one or two services? Start with a one-pager and grow from there.

Good to know

  • Prices in US dollars. Hosting and domain are in your name; I’ll help you choose
  • Every website includes the Website Care Plan for the first year (from $49 a month)
  • No online stores or course platforms
  • Add-ons are quoted after the kickoff, so you only pay for what you need

The practical stuff

What else you need, and what it costs

No surprises later. Besides your website, you need a few things to keep it online and running smoothly. This is all of it.

Website Care Plan Updates, backups and security from $49 a month

A WordPress website needs regular care, just like a dog needs its vaccinations. That’s why every website I build comes with the Care Plan for the first year. I keep your site updated, backed up and secure, so you never have to think about it.

Basic ($49 a month): weekly updates, daily backups, 24/7 security and uptime monitoring, a weekly database cleanup, spam protection on your forms and a monthly report.

Plus ($89 a month): everything in Basic, plus speed optimization and 30 minutes of support or changes every month. Just email me, and I’ll take care of it.

Pay yearly and get two months free: $490 a year for Basic, $890 for Plus. After the first year, you decide whether to keep it.

Domain & hosting Your address and your spot on the internet about $120 a year

Your domain is your address (yourdogtraining.com), your hosting is where your website lives. Both are in your name, so you always own your own website.

Don’t have them yet? I’ll help you pick a reliable hosting provider and set everything up together. Already have hosting? That’s fine too, as long as it runs WordPress well.

DigiPaws Editor Update your own copy and photos Included

No page builder needed, so no license to renew every year either. The DigiPaws Editor comes with your site, including updates. Even if you stop the Care Plan one day.

Are we a good fit?

Who this is for, and who it isn’t

This is for you if you:

  • put animal welfare first and work force-free, science-based or R+
  • want a professional website, but don’t want to spend weeks building it
  • want to be able to update your site yourself afterwards
  • are open to my advice on layout and copy (that’s where the magic happens!)

This is not for you if you:

  • use shock collars, prong collars, “dominance” or physical corrections in your work
  • are looking for an online store or course platform
  • need your site live within a week
  • want the cheapest possible website: then a DIY builder like Wix or Squarespace is a better match
What should a pet business website include?

At least a homepage that says who you help and where, a page per service (like puppy classes, grooming packages or dog walking) with what’s included and what it costs, an about page with your approach and credentials, reviews, and a clear way to book or contact you.

If you work force-free, one thing matters extra: say it out loud. Dog owners who search for “positive reinforcement” or “force-free” want to see it right away, and so do Google and AI tools.

How much does a website for a pet business cost?

A one-page website is $995 and a complete website of 5 to 6 pages plus a blog is $2,495. Add-ons, like extra pages or online booking, are quoted after the kickoff. On top of that, you need hosting and a domain (about $120 a year) and the Website Care Plan for the first year (from $49 a month).

Why is the Care Plan required for the first year?

Because a website isn’t done the day it goes live. WordPress, plugins and security need regular updates, and the first year is when you’ll want the most small tweaks. With the Care Plan, I make sure everything keeps working, and you never end up with an outdated or hacked site.

After the first year, you decide whether to keep it.

What makes this different from other web designers?

Most web designers start with colors and photos. I start with strategy: before I build anything, I map out what each page needs to do. And because I work exclusively with force-free pet professionals, I already know your audience, your industry and what it takes to turn a dog owner into a paying client.

The result is a site that looks custom and actually works for your business.

How long does it take before my website is live?

Usually about 4 weeks from the moment you’ve sent your content. How fast exactly mostly depends on how quickly your copy, photos and feedback come in.

After the kickoff, you get a timeline, so you know exactly where you stand.

Do you write my website copy?

Not from scratch, but I’ll help you plenty. You send me a rough draft, or the copy from your current site, and I turn it into copy that convinces dog owners and gets found on Google. It still sounds like you: it’s your story.

I don’t have a logo or brand yet. Is that a problem?

Not at all. I’ll advise you on colors and fonts, and if you don’t have a logo yet, I’ll design a simple wordmark logo for you. Want a full brand identity with all the bells and whistles? Then a graphic designer is your best bet.

I already have a website. What happens to it?

We keep what’s good: copy, photos, reviews. And I redirect your old links to the new pages, so you don’t lose your spot on Google and nobody lands on an error page.

Do I need to arrange hosting and a domain myself?

They’re in your name, so you always own your website. No idea what you need? I’ll help you choose and set everything up together.

What is the DigiPaws Editor?

A tool I developed myself, especially for the websites I build. You see exactly which copy and photos you can change, and you change them without knowing anything about WordPress. The layout always stays neat, whatever you type.

At launch, I show you how it works, on video too.

You’re in the Netherlands. How does working together across the ocean work?

Smoother than you’d think. Everything happens online: a questionnaire, email, and a video call when it helps. We schedule calls for your morning, which is my afternoon. You pay in US dollars, and while you sleep, I’m working on your website.

Can I add pages or features later?

Of course. Your website grows with your business. For an extra page or feature, you get a custom quote. With a Care Plan, you get 10% off my hourly rate.

Can I pay in installments?

Yes. By default, you pay 50% to get started and 50% at launch. Prefer more installments? That’s possible too, we’ll work it out together.

Do you use AI to build my website?

Yes, and I’m happy to be open about it. I build with Claude Code, an AI tool that writes the code for me. But for me, AI is a tool, not the decision maker. Just like Canva: it’s all about how you use it.

I decide the strategy, the layout, the copy and the design, and I keep giving feedback until everything is right. So no AI slop, but a website built on real knowledge of the pet industry, with layouts and animations I couldn’t have built before. This website was made exactly the same way.

Let’s see if we’re a match

Start your website

Tell me about your business and your goals in a few questions. No strings attached: we’ll see together if we’re a good fit.

  1. 1You fill out the questionnaireTakes a few minutes
  2. 2I reply within 2 business daysWith my first ideas, or a few questions
  3. 3A good fit? Then we plan the kickoffAnd start building

Simone Hervij I read and answer every request myself, and I can’t wait to read yours!

My custom website

Which website are you thinking of?
What do you have now?
When would you like to go live?

Nice try! 😄 But it can be live within a few weeks if your content is ready to go.

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